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05 February 2025 News

Caring for Children's Education Sumitomo Indonesia Invites TRAKNUS to Visit PAUD...

As a form of the Company's commitment in supporting education programs in Indonesia, PT Sumitomo Indonesia through the EHON Project consistently continues to take the initiative to carry out sustainable programs for children's literacy. On Thursday, January 23, 2025 Sumitomo Indonesia invited Traktor Nusantara (TRAKNUS) to jointly visit PAUD Mawar RW 10 Duren Sawit East Jakarta, to distribute various quality picture story books. The activity program followed by the spirit of concern in fostering interest in reading among these children, as a form of tangible evidence of contribution in improving the education of Indonesian children.

In Indonesia, this activity is part of Sumitomo Indonesia's Corporate Social Responsibility (CSR) program. This event is not just a knowledge sharing program, but a real step in developing a reading culture in the community from an early age, encouraging the habit of reading to have an impact on opening the horizons of children's thinking, and fostering creativity that is essential for future development.  

1. knews edisi w2 februari 2025 peduli pendidikan anak anak sumitomo indonesia ajak traknus kunjungi paud mawar

The EHON Project, run by Sumitomo Indonesia, brings a unique concept of learning through picture books or e-hon (絵本, red: ehon). More than just an entertainment medium, ehon is designed to stimulate children's imagination with its richly colored illustrations and engaging storylines. What can be cited in this activity is not only to increase interest in reading, but also to build love or introduce certain cultures and values through illustrations and stories. It can also serve as a counterbalance to the crucial conditions in today's digital era that tend to limit children's imaginative exploration of cultural diversity. 

3. knews edisi w2 februari 2025 peduli pendidikan anak anak sumitomo indonesia ajak traknus kunjungi paud mawar

In this session, PAUD Mawar children are invited to explore the world through the pages of a book, as if sailing in an ocean of words and images that build early childhood understanding of the surrounding environment. Not only reading, a series of interactive activities such as assembling airplane toys, playing, and singing together were also part of the agenda, providing a fun and holistic learning experience. 

This collaborative event was also attended by Director & Corporate Unit Head of Sumitomo Indonesia Kistiandari Satrianingrum (Ririen) who is also the Director of TRAKNUS. In her speech, she emphasized the importance of freeing children's imagination in reading. “Through books, children can explore the world through reading. For example, when they are on the train, they can read and chat with their friends, creating interactions that enrich their thinking. So that children's imagination continues to flow without limits, stimulating their thinking power to continue to develop,” he explained.  

2. knews edisi w2 februari 2025 peduli pendidikan anak anak sumitomo indonesia ajak traknus kunjungi paud mawar

The visit from Sumitomo Indonesia and TRAKNUS this time was welcomed by PAUD Mawar Principal Farida. “The availability of these picture books adds to the richness of reading at our PAUD. Colorful illustrations and interesting stories arouse children's interest in reading, making them more enthusiastic about learning,” she said. Farida also expressed her appreciation for this activity that provides many benefits and is invaluable, it is evident that the children are very enthusiastic about reading the picture books distributed.

The collaboration of this activity reflects the strong joint commitment of TRAKNUS and Sumitomo Indonesia in supporting early childhood education, with the hope that the literacy traces instilled will develop into strong reading habits for the future. Initiatives like this are not only a social action, but also a long-term investment for a smarter, more creative and highly competitive next generation.

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